Budget, campaign structure, AI or filming: concrete markers to decide before you spend.
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Advantage+ lets Meta choose the audience, placements and budget split. What it does well, its limits, and the three settings that stay firmly in your hands.
· 5 min read
Andromeda decides which ads get a chance of being shown to whom. What that changes for your videos: vary them for real, not just rewrite the text.
· 6 min read
The Boost button promotes a post in two clicks. What it allows, what it leaves out, and why it suits badly when you are looking for customers.
· 6 min read
Buying heat pump, solar, insurance or home improvement leads: how it works, shared versus exclusive leads, and when to generate your own enquiries instead.
· 6 min read
Cost per lead is what each contact request costs you. How to calculate it, what to compare it with, and why to follow it all the way to signed customers.
· 5 min read
Customer acquisition agency, growth marketing agency: behind the words, what they actually do, what to check, and where to start when you sell to consumers.
· 6 min read