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Filling a schedule with bathrooms to renovate

A bathroom is not redone often. People live with theirs, telling themselves they should. Advertising picks the moment they decide.

Before, you step over. After, you walk in. The simplest job to explain in ten seconds.BEFORE: YOU STEP OVERAFTER: YOU WALK INThe easiest job to explain in ten seconds.
Before, you step over. After, you walk in. The simplest job to explain in ten seconds.

Before and after, again and again

A dated bathroom becoming a room you want to use: the format is known, and it works. Vary the angles so the ads do not wear out: the same room filmed from the doorway, a detail of grout, the shower running.

Replacing the bath with a shower

It is a job of its own, often requested by older people or their children. Stepping over a bath becomes hard, a level-access shower solves it.

The message is different: comfort and safety, sometimes addressed to children worried about their parents. Support exists for adapting homes to ageing; mention it without promising an amount, and review it at the visit.

What to know before travelling

  • Full renovation or replacing one element
  • Rough size of the room
  • Owner or not
  • Planned timeframe and budget

Does your situation look like this? Let's talk for 30 minutes.

Frequently asked questions

Should I target the children of older people?
For bath replacement, yes, they often trigger the project. They can be addressed with a dedicated message, separate from the one speaking directly to the people concerned.
Show a starting price?
A “from” price attracts, but creates an expectation that is hard to meet on site. For the level-access shower a ballpark can help; for a full renovation, better the visit.
How long before the first jobs?
Allow several weeks between enquiry and signature: visit, quote, thinking it over, often as a couple. A campaign is judged over two to three months, not the first week.

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Advertising for your trade

We look at your jobs and your schedule

How many bathrooms you can do a month, at what ticket, in which area. Then we see what a campaign can bring in.

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