After high winds the phone rings by itself. The rest of the year nobody looks up at their roof. Advertising is there to fill the rest of the year.
Homeowners do not see their roof. They do not know a tile has slipped or the flashing is tired until the stain on the ceiling. Advertising can show them what they cannot see: a drone view, damaged tiles, a redone roof.
Drone video is a precious format in this trade. It shows your work from an angle the customer will never have.
Rogue roofers knocking on doors after storms have damaged the trade's reputation. Your prospects distrust anyone who offers unprompted to get on the roof.
A local, identifiable company with filmed jobs and reviews reassures. An ad that scares does not.
A leak after a storm is searched on Google, and your business profile must answer. A roof renovation, external insulation or a new covering is decided over months. I run both, and we separate the campaigns.
Does your situation look like this? Let's talk for 30 minutes.
Google captures demand that already exists, Meta goes and finds it among people who were not thinking about it. How to choose, depending on what you sell.
· 6 min read
What resold leads really cost renovation firms, and how to build an acquisition channel that belongs to you, not to a platform.
· 8 min read
The real cause of unreachable or irrelevant contacts, and the six settings that turn a stream of browsers into a diary of appointments.
· 9 min read
Your typical jobs, your area, your capacity. Then we build a steady campaign that does not depend on the weather.