Freelance media buyer in Paris: how to choose, and what I offer

Looking for a freelance media buyer in Paris, or a Google Ads or Meta Ads expert rather than a media buying agency, means looking for someone who runs your ads on Meta or Google, and who stays reachable. Proximity matters less than people think for campaigns, which everyone runs remotely. It matters for one thing: filming the videos.

What really matters

1. Who works on your account. A freelancer does everything themselves. A Paris agency often has a salesperson, a project manager and someone who runs the campaigns. Ask for a name. Meta Ads agency or freelancer.

2. What they measure. The right number is the cost of an enquiry, then of a signed customer. Not clicks or reach. Cost per lead.

3. Who makes the videos. On Meta, the creative is what finds customers. A media buyer who doesn't produce the videos depends on another provider for their main lever. Andromeda and your creatives.

4. Who owns the account. Campaigns must run on your ad account, with your pixel. Business Manager.

5. Verifiable proof in numbers. Case studies with the budget, the result and how it was calculated. Reviews on a platform where they can't be made up.

6. How they are paid. Flat fee, share of budget, share tied to results: each model creates different incentives. How media buyers charge.

Why being next to Paris helps

Campaigns are run remotely, by everyone. The difference is filming: half a day at your place, in Paris or the Île-de-France region, is enough to produce videos for several weeks of advertising, with no heavy travel costs or weeks of delay. How a shoot works.

Who I am, in a few facts

• Johan ALVES, "Joh", freelance media buyer and video editor.
• Based in the Paris region, in Sainte-Geneviève-des-Bois (Essonne), just south of Paris. I work with clients across France and Europe.
• Meta Ads and Google Ads, and I produce the videos myself: filmed at your place or generated with AI.
• For businesses that sell to consumers: home improvement, services, e-commerce.
• Results published with their numbers: a joinery business, 193 quote requests for €6,500 of advertising (the case); a kitchen fitter, 15 kitchens signed for €10,000 (the case); a cosmetics brand, a ROAS of 2.29 confirmed in the back office (the case).
• Verified client reviews on Malt, for example: "Very professional and responsive, he brought us a lot, good Meta Ads expertise and great results." (translated from French)
• Part of my pay depends on results, and I limit the number of businesses I work with.

I am not the right choice for everyone: if you sell to other businesses, or want a team that also handles your SEO and social media, a full-service agency will suit you better. I will tell you on the call.

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Further reading: Freelance media buyer: definition and My Meta Ads page.

Based in Paris or the Île-de-France region and want to talk? Book a 30-minute call. We look at your current campaigns and see whether we can work together.