- creatives
- video
- method
Structuring a short video ad: hook, proof, offer, call to action
The four moments of a short video ad and what each must do in a few seconds, illustrated by the three angles tested at a kitchen fitter.
· 6 min read
Selling a heart purchase, high ticket, decided on an image
Nobody needs a conservatory or a pergola. People want one. Advertising lives on that desire, provided it shows what you will do there, not what it is.
Show life, not the structure
An aluminium profile moves nobody. Breakfast in the sun in March, dinner outside in the rain, an extra room for the children: that is what gets clicks. Finished projects filmed at the right time of day do the rest.
A project that matures
The ticket is high, the decision is made as a couple, and planning permission is sometimes needed. Between the first enquiry and signature a long time can pass. Retargeting, which shows your projects again to those who already looked, matters a lot here.
Before the warm season
Desire is born with the first sunshine, but weeks pass between order and installation. Those who launch at the end of winter sell for summer. Those who wait for May install in autumn.
Does your situation look like this? Let's talk for 30 minutes.
Frequently asked questions
- Should I show prices?
- A ballpark, perhaps with a monthly payment, helps sort the curious. A precise price, no: every project differs, and it creates an expectation you will not meet.
- How do I qualify enquiries?
- Type of project, rough size, owner, timeframe. And a simply phrased question on the planned budget, which avoids visits for projects that have none.
- Can AI video help?
- To project a mood, yes. To show your projects you need the real thing: customers want to see what you actually installed.
Related articles
- AI video
- filming
- ad creative
AI-generated video or a real shoot: how to choose for your ads
Cost, turnaround, trust, volume of tests: what each approach actually brings, and how to combine them without losing credibility.
· 8 min read
- Meta Ads
- homeowners
- budget
What Meta Ads budget to plan when you sell to homeowners
The minimum viable budget, how to split it between prospecting and retargeting, and when to raise it, for a business that sells to homeowners.
· 8 min read
Advertising for your trade
- Ads for pool builders
- Ads for air conditioning
- Ads for kitchen fitters
- Ads for joinery
- Ads for renovation
- Ads for mortgage brokers
- Ads for e-commerce
- Ads for solar installers
- Ads for heat pump installers
- Ads for insulation installers
- Ads for estate agents
- Ads for landscapers
- Ads for plumbers
- Ads for electricians
- Ads for painters and decorators
- Ads for bathroom fitters
- Ads for roofers
- Ads for stove installers
- Ads for locksmiths
- Ads for home builders
- Ads for gates and fences
- Ads for EV charger installers
We look at your ticket and your installation lead time
To know when to launch and how much you can pay for a contact, you need those two figures. We look at them together.