Independent media buyer and video editor for businesses that sell to consumers: pools, air conditioning, joinery, fitted kitchens, renovation, mortgage broking, e-commerce. One person from the shoot to the campaigns, and a profitability check run on your margin, not on your revenue.
I reply within 24 hours at the latest, usually under 3, myself.
Meta Ads · Instagram Ads · Google Ads · Media buying · Lead generation
They trusted me with their ads
Visuals rebuilt from the real Meta Ads Manager screenshots and redrawn so they stay readable. The ad set names stay blurred, the figures are reproduced exactly as they are.
Open the screenshot full size Cosmetics brand selling online. Budget stepped up from €2,000 to €7,500 a month over six months. Average order value moved from €54 to €68 through bundles. Repeat purchases included, €18,443 of net result for the brand.
ROAS of 2.83x reported by Meta, 2.29x confirmed in the back office. Above the 1.64x break-even point on either reading.
Read the full case study
Open the screenshot full size Average order value €11,000. 254 quote requests at €39.37 over 5 months, €165,000 of signed revenue. Gross margin €62,700, total investment €21,800 including my fee, net result +€40,900.
High-value lead gen: a ROAS of 16.5x does not compare directly with e-commerce. Net ROI, fee deducted, is +188%.
Read the full case study
Open the screenshot full size Joinery, average order value €4,000. Three audiences run in parallel: local area, interests, lookalike of their customers. €6,500 invested over two months.
Read the full case studyThe One-Take Method
5 steps, the same person from start to finish.
day 1
We go through your offer, your customers and the numbers you have today. You leave with a clear plan.
days 2 to 4
Half a day at your premises, or videos generated from the material you already have.
days 4 to 6
Several hooks for every idea, subtitles, 9:16 and 4:5 formats.
day 7
Meta campaigns set up, conversion tracking in place.
every week
We keep what brings enquiries in, and I prepare the next videos.
I film on site whenever I can, that is what performs best. For clients who cannot be filmed, or who sell something that cannot be shown, I produce entirely in AI.
Admin services
Filmed
Trading course
Filmed
Mortgage broking
Made without a shoot
Car buying agent
Made without a shoot
Pool builder
Made without a shoot
Heat pumps
Made without a shoot
Self-promotion
Made without a shoot
SaaS
Motion design
You talk straight to the person who edits and runs the ads.
15 minutes by phone or video to see what is running, what it costs and what it brings in, then a written recap by email.
The cost of every enquiry you receive, updated on its own.
A question between two check-ins? You write, I answer.
After a few months you read your campaigns as well as I do.
Main service
I run your Meta campaigns, and I make the videos that feed them.
One person across both jobs. That is what changes the pace.
Part of my fee depends on your results
More about this serviceFor businesses already running ads that want premium editing.
A landing page built to turn every click into a quote request.
For clients I already work with.
See an exampleWhat I run, what I produce, what I need from you.
Account structure, audiences, the split between prospecting and retargeting
Budget decisions daily, not a monthly review
Server-side conversion tracking, to decide on real enquiries rather than on clicks
A pre-qualifying form calibrated to filter out the merely curious before the call
A dedicated landing page per angle, consistent with the ad that brought them there
Retargeting on long views and abandoned forms
A shared dashboard: cost per enquiry, volume, how it moves week after week
Filming on site, half a day, or creative generated entirely with AI
Vertical editing, subtitled, several hooks per angle
A monthly refresh, because a creative that runs too long costs more and more to deliver
The creatives are yours, source files included
Four concrete differences, not promises.
Whoever answers you is the one editing your videos and running your campaigns. No account manager between us.
When editing and media buying are held by the same person, there is no brief, no approval and no scheduling in between. On a channel where everything rides on iteration, that is what makes the difference.
I keep a small book of clients so I know each offer, each season and each selling argument.
A flat retainer pays the same with ten enquiries as with a hundred. A percentage of ad spend pays more when you spend more. Mine follows what you get.
A monthly retainer that covers fixed costs, and a percentage on the results achieved.
I get paid to bring you customers, so I watch your campaigns as if the money were mine.
My name is Joh. I spent 5 years in sales: 3 years as a rep, from junior to account manager, then 2 years as sales director. I learned there what makes a prospect move, and the moment to give them a reason to.
Editing came after. Talking to marketing people in my network, I saw a market to take; already keen on computers and video, I trained with seasoned professionals before going at it properly. Today I spend my days in DaVinci Resolve and in Meta Ads Manager, and I edit every video thinking about the enquiry it has to trigger.
I chose to work alone so I know each of my clients, decide fast, and answer the phone myself.
Verified reviews on Malt
“I recommend working with Johan. Very professional and responsive, he brought us a lot, strong Meta Ads expertise and great results.”
“We reached a ROAS of 4.6, which is exceptional.”
WhatsApp messages received
10
Places are limited: I take on new clients by request only.
The fee depends on your ad budget, how many videos you need and the share tied to results. We work it out together during the call.
€1,000 a month minimum, on top of my fee, so there is enough data to optimise quickly. We adjust it together to suit your market.
In enquiries received and cost per enquiry (a quote request, a call or a booking, depending on your trade), visible every week in your dashboard. Part of my fee depends on it.
Yes. Running the campaigns, editing and reporting all happen remotely, and that changes nothing about how fast you get an answer: you have my number, not a support form. For shoots I travel to you, anywhere in France. We set aside half a day on site and come away with enough to feed several weeks of ads.
Whichever you prefer. An owner talking to camera reassures customers a great deal, and AI takes over if you would rather stay behind it.
The first ads are live within 7 days at most. To judge the results properly, count on about 3 months of running them.
You do, raw footage included.
No lock-in: you can stop whenever you want. My only advice is to give the campaigns 3 months before judging them. The videos and the campaigns are yours, your ad account was never anything but yours, and my partner access is removed in one click.
You leave with a plan, whether we work together or not.
Prefer to write? Message me on WhatsApp
