Invisible product, slow decision, and platforms reselling the same contact to four firms. Your raw material is not the product, it is you.
A broker cannot film a building site. What works instead is your face explaining something a consumer does not understand and does not dare ask their bank.
Financial services are a special category on Meta. Distribution costs more than elsewhere, and some targeting options are restricted for credit-related ads.
The rules change: check them at launch, not from an article read six months earlier. The practical consequence is that fine targeting is partly closed to you, so the creative carries an even larger share of the work.
Live project or information gathering, employment situation, deposit, signed agreement or not, bank already consulted.
The most discriminating field is the signed agreement. Someone who has one has a real deadline. Someone who is looking may come back in eight months: they do not deserve an appointment today, they deserve a place in a retargeting audience.
Does your situation look like this? Let's talk for 30 minutes.
The angles that work in credit and insurance, the qualifying questions to ask up front, and the constraints to know before launching.
· 8 min read
Ad fatigue explained through the auction mechanism, the signals that announce it, and how to spin off a creative that works instead of letting it die.
· 8 min read
The real cause of unreachable or irrelevant contacts, and the six settings that turn a stream of browsers into a diary of appointments.
· 9 min read
What you pay today per resold contact, and what a channel that belongs only to you would cost.