A new home or an extension is the biggest purchase of a lifetime, and the decision ripens over months. Advertising has to be there at the start, then all through the thinking.
Most future customers are not yet searching for "house extension": they just find the house too small since the second child arrived. A video of a finished job, a tour of a completed extension, a customer telling their story, and the idea takes shape.
That is Meta's ground: showing the result to homeowners in your area, before they search.
Between the first idea and the signature come questions about budget, permits and timing. Retargeting lets you come back to people who watched a video or visited your site, with the answer to their next question: how much, how long, what paperwork.
Planning rules are a good topic: depending on size and location, an extension needs a simple notification or full planning permission. Explaining it simply shows you know what you are talking about.
When the project is ripe, the person compares builders on Google. A campaign on precise searches in your area puts you on the list at the right moment. I run both, and we look at what a signed appointment costs in each case.
Does your situation look like this? Let's talk for 30 minutes.
Retargeting shows a new ad to people who already know you. The audiences you can use, how long they last, and how to follow up without annoying anyone.
· 5 min read
The cost of a job signed through online ads: the calculation, the four rates to know, and how to tell whether your budget pays.
· 8 min read
Cost, turnaround, trust, volume of tests: what each approach actually brings, and how to combine them without losing credibility.
· 8 min read
Your area, your finished jobs, your average decision time. Then we set each step.