- renovation
- acquisition
- trades
Finding renovation work without going through lead-selling platforms
What resold leads really cost renovation firms, and how to build an acquisition channel that belongs to you, not to a platform.
· 8 min read
The platforms sell the same contact to four companies. You pay to arrive fourth on a job that was already decided.
On a platform you buy a contact three competitors also have. The price gets discussed before the visit, and the margin goes with it.
A campaign in your name brings people who have seen you, and who are not comparing you yet. It does not necessarily cost less per contact. It costs less per signed job.
A renovation company has jobs it prefers: a type of trade, a budget range, a radius. Advertising lets you speak to those rather than take what turns up.
In practice the creative does that sorting. A video showing a full flat renovation does not attract the same enquiries as a video about replacing windows.
A site visit costs half a day. The form has to do the work the visit would otherwise do too late.
Does your situation look like this? Let's talk for 30 minutes.
What resold leads really cost renovation firms, and how to build an acquisition channel that belongs to you, not to a platform.
· 8 min read
The cost of a job signed through online ads: the calculation, the four rates to know, and how to tell whether your budget pays.
· 8 min read
The real cause of unreachable or irrelevant contacts, and the six settings that turn a stream of browsers into a diary of appointments.
· 9 min read
What a platform contact costs you, and what a channel in your name would cost. The calculation takes thirty minutes.