- AI video
- filming
- ad creative
AI-generated video or a real shoot: how to choose for your ads
Cost, turnaround, trust, volume of tests: what each approach actually brings, and how to combine them without losing credibility.
· 8 min read
I produce your video ads with AI when it saves you time, and I film real faces when your prospect needs to see you.
No generated image ever passes itself off as a real customer, a real place or a real event.
AI speeds up production. It does not replace the proof that your company exists.
One ad idea can exist in several settings, several moods, several opening images. You find out quickly which message makes your market react, before putting money into a shoot.
No location to book, no diary to line up with your team. I start from your copy, your photos and your documents to produce usable shots quickly.
Someone letting a company into their home buys from a person first. For the ads that present your offer or your team, I film real shots, and AI takes care of the setting, the transitions or the illustrations.
No fake customer, no fake testimonial, no fake workshop. Generated shots illustrate an idea; they never claim to show an event that took place.
Five steps in which I decide, shot by shot, whether it gets generated or filmed.
day 1
We list the messages to test and we set what AI is allowed to show. Anything touching your customers, your figures or your premises stays real.
days 2 to 4
You send me photos, logos, decks and audio recordings. They are the basis for the generated images, so the world stays yours.
days 2 to 4
I generate several versions of each shot and keep only the ones that hold up on screen: hands, text and movement checked frame by frame.
days 4 to 6
I cut the generated shots together with any real footage you have, add the subtitles and give each idea several openings.
every week
The generated versions go out to test on Meta. The ones that convince can then be remade as a real shoot, with a message your market has already approved.
Filmed or AI, depending on the message
I produce your ads mixing AI and real footage, I run them on Meta and I show you every week what is working.
Fee partly tied to your enquiries
Want to know who you will be dealing with? My background and how I work
If it claims to show something real, yes. If it clearly illustrates an idea, a problem or a benefit, it goes down very well. That is why I keep generated images for concepts, and why your team appears for real as soon as it is about trusting you.
It can be done, but I advise against it for presenting your company: a customer notices and starts doubting the rest. I would rather film a few minutes of you and build the rest of the video around that.
I pick the tool for the shot at hand: animated image, generated video, voice, sound cleanup. The tools move fast; I test the new ones and keep those that hold up next to a real shot. Today, for video: Kling, Seedance, Higgsfield and Veo.
Yes, the finished videos are yours. Before delivering them, I check that the terms of the tools used allow commercial use of the images produced.
Yes, Meta runs ads containing generated images. Depending on the content, the platform may display a label flagging the use of AI; I prepare your ads so they comply with its rules.
It takes less logistics, so often less time. The real gain is elsewhere: you test more messages before choosing the ones that deserve a shoot. We put numbers on your situation during the call.
That is often the best balance: your real footage brings the proof, the generated shots bring pace and illustration. I match the two so the whole thing holds together on screen.
Cost, turnaround, trust, volume of tests: what each approach actually brings, and how to combine them without losing credibility.
· 8 min read
Making a video ad with artificial intelligence is possible, and sometimes very effective. The steps, the flaws that give it away, and when to film.
· 6 min read
Production, ad spend, management: the detail of what a Meta video ad really costs in 2026, with the market benchmarks to compare.
· 9 min read
We work out together which messages to generate first, and which deserve your real face.
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