The market grows with every electric car sold. Some buyers look for an installer, others make do with an ordinary socket until the day they understand why it is not ideal.
Charging on a household socket is slow, and can overheat wiring that was not designed for it. A short video explaining it simply, with a qualified electrician on camera, creates demand among people who hadn't thought about it.
Your qualifications are an argument worth showing: a dedicated charger has to be installed by a qualified installer.
On Meta, you target homeowners in your area, with a video about their situation: the new car, the garage, the electricity bill. For apartment buildings, the message changes: you speak to the residents' board.
"EV charger installation" plus a town name: these searches land on Google, often right after the car is bought. A local campaign on those keywords captures them. I run Google and Meta, and we compare what a signed installation costs in each case.
Does your situation look like this? Let's talk for 30 minutes.
An area too wide makes you pay for out-of-area contacts, one too narrow wears out delivery. How to choose the area for a local Facebook ad.
· 5 min read
Google captures demand that already exists, Meta goes and finds it among people who were not thinking about it. How to choose, depending on what you sell.
· 6 min read
The four moments of a short video ad and what each must do in a few seconds, illustrated by the three angles tested at a kitchen fitter.
· 6 min read
Your area, your qualifications, your installation capacity. Then we set the campaigns.