Maintenance is found through word of mouth. Garden design is a project decided on an image: that is where advertising pays off.
Regular maintenance is a small, recurring, usually local ticket, already covered by recommendations. Creating a garden, a terrace or a landscaping scheme is a real project, with a real budget.
The two are not sold with the same ad. Mixing them means paying for mowing requests when you were looking for projects.
An overgrown plot becoming a garden you want to live in, filmed from the same spot: few trades have proof this telling. Get into the habit of filming before starting every job, it is your best material.
Everyone thinks about their garden on the first sunny days, and everyone advertises then. Landscaping projects are prepared earlier: at the end of winter, homeowners plan ahead, and delivery costs less.
Does your situation look like this? Let's talk for 30 minutes.
An area too wide makes you pay for out-of-area contacts, one too narrow wears out delivery. How to choose the area for a local Facebook ad.
· 5 min read
Word of mouth, Google, platforms, social media, advertising: what each channel gives a tradesperson, its limits, and when it is worth it.
· 8 min read
The four moments of a short video ad and what each must do in a few seconds, illustrated by the three angles tested at a kitchen fitter.
· 6 min read
What you want to sell, your area, your before and afters. Then we see whether a campaign can fill your season.