A gate is seen from the street. People notice it at others' houses, think about it for months, and often decide in spring. Local advertising reproduces that neighbour effect, on a larger scale.
A before-and-after video, an old wire fence replaced by an automatic gate, shown to homeowners in the towns around the job. It is the neighbour effect, without waiting for them to walk past.
Meta's fine geographic targeting suits it well: you can focus on the residential areas where you work.
Fine weather revives outdoor projects. Starting advertising a few weeks before the peak gives campaigns time to learn, and the diary time to fill before competitors.
Broken automation, damaged gate, fence to replace after a storm: these searches go through Google. A campaign on precise keywords in your area captures them. I run both so they don't compete for the same customers.
Does your situation look like this? Let's talk for 30 minutes.
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Your area, your best jobs, your season. Then we launch before the peak.