Years of aggressive door-to-door and phone selling have taught homeowners to be wary. The ads that work here do not sell kilowatts, they show who will be on the roof.
In France, cold calling for energy renovation work has been banned since 2020, and not by chance. The trade carries a reputation you pay for even when you work properly.
An ad that looks like every other one, with a savings promise in big letters, wakes that distrust up. A video showing your team, your van and a finished installation at a local customer's home does the opposite.
A badly qualified solar enquiry costs a wasted trip. The form can sort for you:
Subsidies and feed-in tariffs change often. Quoting an amount in an ad risks showing a wrong figure in three months, and feeding exactly the distrust the trade suffers from.
Better to say you review the available support during the visit. It is true, and it is a reason to book.
Contacts sold by lead platforms are often sold to several installers at once. The homeowner gets three calls within the hour and the conversation turns to price. A campaign in your own name gives you a contact who chose you.
Does your situation look like this? Let's talk for 30 minutes.
Google captures demand that already exists, Meta goes and finds it among people who were not thinking about it. How to choose, depending on what you sell.
· 6 min read
What resold leads really cost renovation firms, and how to build an acquisition channel that belongs to you, not to a platform.
· 8 min read
The real cause of unreachable or irrelevant contacts, and the six settings that turn a stream of browsers into a diary of appointments.
· 9 min read
How many jobs a month you can handle, in which area, at what order value. Then we see whether advertising can fill them.