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Bringing in quote requests for a joinery business

A joinery job gets compared, postponed, and rarely signed at the first visit. Advertising is there to be present when the postponing stops.

Three frames tested in parallel on the joinery case: local area, interests, lookalike customers.LOCAL AREAINTERESTSLOOKALIKESThree frames. We see which one closes.
Three frames tested in parallel on the joinery case: local area, interests, lookalike customers.

One case, and its figures

On the joinery case published on this site: three audiences run in parallel, local area, interests, and a lookalike of existing customers. €6,500 invested over two months, 193 quote requests, €33.68 per request, on an average order value of around €4,000.

The figures come from the client's ad account. They do not say what it will do for you: they say the mechanism works in this trade, at that order value.

Three audiences beat one

Launching a single audience is betting on one hypothesis. Three in parallel do the testing for you: after a few weeks the account says which brings enquiries at the best cost.

  • The local area, catching those who would look for a nearby trade.
  • Interests, reaching a project not yet put into words.
  • A lookalike of your customers, which needs a customer list to work from.

Show the fitting, not the catalogue

A window looks like a window. What sets you apart is invisible in a product photo: the removal, the sealing, the finish, the site left clean.

That is why the format that works is the filmed job. It shows what your competitor's quote does not.

Real case

A joinery firm, €6,500 of advertising, 193 quote requests in two months

Average order value around €4,000, three audiences tested in parallel from the start. The figures come from the client's ad account, and this page also says what they do not say.

See the full case study

Does your situation look like this? Let's talk for 30 minutes.

Common questions

Is €33.68 per request good or not?
On its own that figure says nothing. It means something against the average order value and the signature rate: at €4,000 a job, it takes few signed jobs to pay it back. That is the calculation we do on the call, on your numbers.
I mostly do energy renovation, is it the same?
The mechanism is the same, the message is not: on renovation the decision runs through the grants and the energy bill, not through looks. Two campaigns, two angles.
Facebook enquiries are poor quality, no?
They are when nothing filters them. A form with no questions lets everybody through. Three qualifying questions cut the volume and raise the share of enquiries worth driving out to.

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Advertising for your trade

We start from your average order value

Order value, margin, signature rate. From there we work out the cost per enquiry you can afford, before spending a euro.

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