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Google Ads campaigns set up to be there when your customers search.

Freelance Google Ads for businesses that sell to consumers: I pick the searches worth a click, I rule out the ones that will never buy, and every week I watch what an enquiry costs you.

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30 minutes on the phone with me, looking at what your customers type.

Your customer has already typed the search. You just have to show up in the right place.fibreglass pool near meSPONSOREDSPONSOREDYouSPONSOREDHe was already looking. You just have to be there.
Your customer has already typed the search. You just have to show up in the right place.

With a freelance Google Ads buyer who follows your enquiries, every click has to earn its price.

Four concrete shifts in the way your campaigns work for you.

Keywords chosen to buy, not to make volume.

I target the searches of people with a project, in your area. Job, training and DIY searches go into negative keywords from day one, then every week as I read the search terms.

A landing page that keeps the ad's promise.

The click lands on a page that repeats exactly what the person searched for, with one thing to do. A more relevant page converts better and also pays less per click.

One number that matters: cost per enquiry.

Every call and every form sent is reported in Google Ads. You see what an enquiry costs, then a signed customer, not just the price of a click.

An account that stays yours.

Campaigns run on your Google Ads account, with your billing. The history, the keywords and everything the account has learned stay with you.

Plan-Séquence method

Your first ads live on Google within 7 days at most, then tuned every week.

Five steps to go from an account that spends to an account that brings enquiries.

  1. day 1

    Audit and searches

    We look at what your customers type in your area, what competitors do, and what your account has produced if it already exists. We set the cost per enquiry to aim for.

    • Review of the account history
    • Searches and volumes in your area
    • Target cost per enquiry

  2. days 2 to 3

    Keywords and exclusions

    I build tight keyword groups around your services, and the list of searches to rule out before the very first click.

    • Keywords ranked by buying intent
    • Negative keyword list
    • Area and schedule

  3. days 4 to 6

    Ads and landing page

    I write ads that echo the search, and I link each group to a page that answers it, with call and form tracking.

    • Ads and assets
    • Landing page connected to tracking
    • Call and form tracking

  4. day 7

    Going live

    The ads go out. I watch the first days to fix a bid, a keyword or an ad that does not catch on, fast.

    • Budget split by priority
    • Check of the first conversions
    • Shared dashboard opened

  5. every week

    Weekly tuning

    I read the search terms, cut what costs without paying back and push what brings enquiries. We review it together.

    • Weekly review of your numbers
    • New negative keywords
    • Monthly cost per enquiry report

One offer to hand it all over: Google Ads campaigns, landing page and follow-up.

For your Google Ads campaigns

Acquisition on Google Ads

I build your campaigns, tune them every week and report what each enquiry costs.

  • Keyword research and selection
  • Negative keyword list kept up to date
  • Ads and landing page
  • Call and form tracking
  • Weekly call with me
  • Cost per enquiry dashboard

Want to know who you will be dealing with? My background and how I work

Hand me your Google Ads campaigns if…

  • Your customers search for what you sell on Google before they call you.
  • You have already run Google Ads and want to know what each euro brings back.
  • You want enquiries in your area, not clicks from everywhere.
  • You would rather talk to the person doing the work than to a project manager.
  • You want Google and Meta run together, by the same person.

Your questions about running your Google Ads campaigns

Google Ads or Meta Ads: which one first?

It depends on what your customers do before they buy. If they search for your service on Google, as with a repair or a specific quote, Google comes first. If your sale is a project people discover by seeing a finished job, Meta reaches them before they search. I run both, and we choose on the call.

What budget should I plan for Google Ads?

The budget comes from the number of enquiries you want, the cost per click in your area and your page's conversion rate. We work it out together on the call, with your real keywords, before spending anything.

Do you work on my Google Ads account or yours?

On yours. You give me access, and you keep the billing, the history and the campaigns. Nothing depends on me to carry on.

Do I need a dedicated landing page?

Almost always. A page that repeats the search exactly converts better than the home page, and Google takes it into account in the price of the click. If your site does not lend itself to it, we plan one.

How do I know if my campaigns really work?

Calls and forms sent are reported in Google Ads as conversions. You follow their number and cost in your dashboard, and we look together at which ones became customers.

What about Performance Max?

I use it when conversion tracking is reliable and conversions are numerous enough for the algorithm to learn. For a local business that gets a few enquiries a month, a tight search campaign is often more profitable at first.

Worth reading before our call

The other services

Let's talk about your Google Ads campaigns for 30 minutes.

Show me your account or your keywords: you leave with the first searches I would rule out.

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