A power cut is searched on Google. Rewiring an old installation, an EV charger or home automation are decided differently, and that is where video advertising works.
Some work is not urgent but it matters, and homeowners put it off:
Wiring cannot be seen until the day you open the consumer unit. Showing an old board next to a redone one, explaining in thirty seconds why it is a risk: people understand without being frightened.
Tone matters. An alarmist ad drives people away. An electrician explaining calmly inspires trust.
For breakdowns, search and your business profile do the work. I also run Google Ads: the two campaigns complement each other without stepping on each other, with separate budgets and messages.
Does your situation look like this? Let's talk for 30 minutes.
Word of mouth, Google, platforms, social media, advertising: what each channel gives a tradesperson, its limits, and when it is worth it.
· 8 min read
Google captures demand that already exists, Meta goes and finds it among people who were not thinking about it. How to choose, depending on what you sell.
· 6 min read
The four moments of a short video ad and what each must do in a few seconds, illustrated by the three angles tested at a kitchen fitter.
· 6 min read
Rewiring, safety upgrades, chargers: we start from the one that pays you best, and build the campaign around it.