Should I show a price per square metre?

It is tempting, but it depends on the state of the surfaces, and a price that is too low attracts exactly the small jobs you want to avoid. Better a free, quick quote.

Can I target landlords?

Yes, it is a good audience: they repaint between tenants, have tight deadlines and come back if the work is good. A dedicated message about turnaround and re-letting works better than a general one.

Do facades sell on Facebook?

Yes, and they are often a much bigger ticket. A facade before and after, seen from the street, is a very telling format.

Finding painting jobs worth the trip

The trade's trap is the quote for one bedroom that takes as long to prepare as a whole flat. Advertising can attract the right jobs, provided you ask it to.

Nine different whites, and a customer who cannot decide. The job often starts there.

The transformation, your best argument

A dark, dated room becoming bright in a few seconds of video: simple, instantly understood, and appealing. A timelapse of a job works particularly well.

What homeowners fear in a painter is the finish and the mess. Show the dust sheets, the corners, the site handed back clean.

Filtering out small quotes

Without qualification you get lots of requests for one room or one ceiling. The form can ask what matters:

Number of rooms, or a rough area
Interior, exterior, facade
Occupied or empty home
Desired timeframe

The moments people repaint

A house purchase, letting a property, a sale, a new baby: people repaint at precise moments in their lives. Ads that speak to those moments land better than a generic “interior and exterior painting”.

Does your situation look like this? Let's talk for 30 minutes.

Frequently asked questions

Should I show a price per square metre?: It is tempting, but it depends on the state of the surfaces, and a price that is too low attracts exactly the small jobs you want to avoid. Better a free, quick quote.
Can I target landlords?: Yes, it is a good audience: they repaint between tenants, have tight deadlines and come back if the work is good. A dedicated message about turnaround and re-letting works better than a general one.
Do facades sell on Facebook?: Yes, and they are often a much bigger ticket. A facade before and after, seen from the street, is a very telling format.

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Structuring a short video ad: hook, proof, offer, call to action
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We target the jobs you want

Whole flats, facades, landlords: we choose the type of job, then set the campaign and the form for it.

Freelance Meta Ads

Finding painting jobs worth the trip

The transformation, your best argument

Filtering out small quotes

The moments people repaint

Frequently asked questions

Related articles

Structuring a short video ad: hook, proof, offer, call to action

What a signed job really costs through online advertising

Why Facebook quote requests have a bad reputation, and how to qualify them

Advertising for your trade

We target the jobs you want