Buyers come on their own, they browse listings. The seller is not looking for anything: they have been thinking about it for months. That is who you need to go and find.
A homeowner unsure about selling does not search for an estate agent. They look at prices in their area, talk about it over dinner, put it off. Google misses them. Meta can reach them while they are thinking about it.
That is why advertising for listings does not look like a property ad. It speaks to the owner, not the buyer.
Nobody signs a listing agreement from an ad. A valuation, on the other hand, is a simple, no-commitment request an undecided seller gladly accepts. That is what the campaign must bring in.
The valuation still has to be serious: a range generated in two clicks builds no relationship. A visit where you come and see the property does.
A listing is entrusted to someone believed to know the neighbourhood. The videos that work show the agent in their streets, talking about what sells and why. The area is targeted to the kilometre, and a small area wears creatives out fast: they need frequent renewal.
Does your situation look like this? Let's talk for 30 minutes.
An area too wide makes you pay for out-of-area contacts, one too narrow wears out delivery. How to choose the area for a local Facebook ad.
· 5 min read
Online ads for estate agents: why to target sellers rather than buyers, the angles that trigger a valuation, and the listing trap.
· 8 min read
Ad fatigue explained through the auction mechanism, the signals that announce it, and how to spin off a creative that works instead of letting it die.
· 8 min read
The neighbourhood, the competition, what you offer the seller. Then we see what a listings campaign can bring in.