- Meta Ads
- homeowners
- budget
What Meta Ads budget to plan when you sell to homeowners
The minimum viable budget, how to split it between prospecting and retargeting, and when to raise it, for a business that sells to homeowners.
· 8 min read
Freelance Meta Ads for businesses that sell to consumers: I make the videos, I set up the campaigns and every week I watch what an enquiry actually costs you.
30 minutes on the phone with me, looking at the campaigns you run today.
Four concrete shifts in the way your campaigns work for you.
I set your campaigns on real enquiries, a quote request, a call or a booking, reported back by the pixel and the conversions API. You see what each contact costs, not just the price of a click.
I edit every ad to stop the scroll in the first seconds, in 9:16 and 4:5, with several hooks to test. Campaigns and videos move together, with nobody standing between the two.
Every week I cut what costs too much and push what brings prospects in. You know where each euro goes, and why.
Campaigns run on your account, with your pixel and your audiences. The whole history, and everything Meta has learned about your customers, stays with you.
The One-Take Method
Five steps to go from an account that spends to an account that brings in enquiries.
day 1
We open your Ads Manager together: what has run, what it cost, what the tracking is missing. We set the cost per enquiry to aim for.
days 2 to 4
I prepare the ads your campaigns need: filmed at your premises or generated with AI, cut for the feed and for stories.
days 4 to 6
I build campaigns that are simple to read: few ad sets, broad audiences, an objective set on the quote request itself.
day 7
The ads go out. I watch the first days closely so a setting or a hook that is not landing gets fixed quickly.
every week
We look at the enquiries received and what they cost. I cut, I push, and I prepare new videos when the first ones start to tire.
Recommended for your Meta campaigns
I make your ads, I run your Meta campaigns and I report back every week.
Paid partly on your results
Want to know who you will be dealing with? My background and how I work
You speak straight to the person who edits your videos and sets your campaigns. Nobody sits between us, and your account is never handed to someone else. I cap the number of clients I take on so that time stays available for each of them.
What you need above all is a steady budget, one that gives Meta enough conversions to learn who to reach. Count on at least €1,000 a month of ad spend, my fee aside. We settle the amount during the call, based on your market, then on the first enquiries.
On yours. You give me partner access to your advertising assets, not to your account, and you keep control of billing, audiences and history. Nothing depends on me for you to carry on.
It depends on your trade and on the sums involved. The instant form brings volume, the landing page filters enquiries more. I test whichever suits your offer and keep the one whose enquiries turn into customers best.
Every enquiry is reported back into Meta through the pixel and the conversions API. You follow how many there are and what they cost in your dashboard, updated without you having to ask me.
Yes, we start from what you have. I recut them, add new hooks and put them into test. The ones that bring enquiries stay live, and I prepare the next batch to take over.
The minimum viable budget, how to split it between prospecting and retargeting, and when to raise it, for a business that sells to homeowners.
· 8 min read
How to structure a Meta campaign: account structure, audiences, creative and measurement to turn a budget into qualified quote requests.
· 10 min read
Real cost, level of expertise, responsiveness and risk for each option, with 2026 market figures so you can decide with your eyes open.
· 9 min read
Show me what is running today: you leave with the first settings I would change.
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