What happens remotely, and why it changes nothing
Building the campaigns, editing, conversion tracking and the weekly check-in all happen remotely. That is true of almost every media buyer, including the ones with an office down the road from you: nobody runs an ad account from inside your premises.
What matters is how fast you get an answer. You have my number, not a support form, and I answer myself. A supplier twenty minutes away who calls back in three days serves you worse than one at a distance who answers within the hour.
The shoot, on site
That is the one moment that needs us in the same place, and I travel for it. Half a day on site is enough to produce what will feed several weeks of ads: you or someone from your team on camera, a job or a workshop behind you, a few shots of what you make.
We agree the angles beforehand, by phone, so the half day is spent filming rather than working out what to say. Editing, grading and subtitles follow.
The cities I travel to
Anywhere in mainland France. In practice, trips are organised around the larger urban areas and what surrounds them.
- →Île-de-France: Paris and the inner suburbs, Essonne, Seine-et-Marne.
- →West: Nantes, Rennes, Angers, Le Mans, Tours.
- →South-west: Bordeaux, Toulouse, Bayonne, La Rochelle.
- →South-east: Lyon, Marseille, Aix-en-Provence, Nice, Montpellier, Nîmes, Avignon.
- →East and north: Strasbourg, Dijon, Metz, Nancy, Lille, Reims, Amiens, Rouen, Caen.
- →Centre and Auvergne: Orléans, Clermont-Ferrand, Limoges, Saint-Étienne, Grenoble.
And if you would rather not be filmed
Some of my clients are never filmed, either because they do not want to be or because they sell something that cannot be shown. The ads are then produced entirely in AI, and the question of travelling does not arise at all.
It is weaker than a real job filmed on site, and I say so on the call rather than in the third month. But it runs, and several of the ads in the portfolio are made that way.