- Meta Ads
- acquisition
- tradespeople
How to get more customers from Facebook, not just more likes
More likes don't make more customers. How Facebook actually brings in quote requests and sales: advertising, proof, and what happens after the enquiry.
Published on · Joh · 5 min read
A Facebook page can have thousands of followers and never make the phone ring. Free posts reach a small share of your followers, who are often friends, colleagues or past customers. They keep up an image. They rarely bring in new customers.
What really brings customers on Facebook
Paid ads, shown to people who don't know you. That is the big difference from posts: advertising reaches people in your area who look like your customers, even if they have never heard of you. How to create a Facebook ad.
A video that looks like your trade. The ads that work best for a local business show the real work: a job site, a before-and-after, the owner explaining. Not a promotional poster. AI video or a real shoot.
A clear offer. What the person gets, who it's for, and why you. If the ad doesn't say it in a few seconds, it only shows your logo.
A simple way to contact you. A short form, a call, a message. Every extra step loses people. Meta's instant form.
What happens after the enquiry
This is where many customers get lost, even though the ad did its job. An enquiry called back the next day isn't worth one called back within the hour: in the meantime, the person has had time to contact other businesses. Qualifying your quote requests.
What it looks like with real numbers
For a joinery business, €6,500 of advertising over two months brought 193 quote requests, €33.68 per request, with an average basket of around €4,000. The joinery case.
For a kitchen fitter, €10,000 of advertising led to 15 signed kitchens. The first month signed nothing: the decision cycle lasts six to ten weeks. The kitchen fitter case.
Before you start
Work backwards: how much a customer brings you, what share of that margin you can spend to win them, and how many enquiries it takes to sign one. If that calculation holds, Facebook can become a steady source. If it doesn't, no ad will make it hold. The cost of a signed job.
Further reading: How to find customers as a tradesperson and generating qualified leads on Meta.
Want to know whether Facebook can bring you customers? Book a 30-minute call, and we'll do the maths together.